McKibben is the founder of 350.org. This is a grassroots organization committed to spreading awareness of climate change, which is indeed a crisis. Their goal is to reach everyone, everywhere. This is a global movement.
So what does 350 mean? In order to preserve our planet (or what is left of it), scientists say we must reduce the amount of CO2 in the atmosphere from its current level of 392 parts per million to below 350 ppm. So for McKibben 350 not just a number—it's a symbol of what has to happen.
In 2009 350 coordinated 5200 simultaneous rallies and demonstrations in 181 countries (holy shit). CNN called it the 'most widespread day of political action in the planet's history.' Additionally, on 10/10/10, they organized the "Global Work Party"--> a day of climate solutions projects, from "solar panel installations to community garden plantings"--they had over 7000 events in 188 countries.
Most recently they played a part in stopping the construction of the keystone pipeline (success!)
McKibben is from upstate New York very close to where I live, so naturally I identify with him. But I have also heard him speak, and he is incredibly insightful and inspirational. The 350 movement is something to follow. The people are committing to solving real tangible problems that affect every person living on the plant, which everyone should be concerned about.
"Never doubt that a small group of thoughtful,
committed citizens can change the world; indeed, it's the only thing that ever has."
- Margaret Mead
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